Nishisenkoh is a dyeing and finishing company that was founded in Imabari City, Ehime Prefecture, in 1954. With the motto “Try to dye whatever we can dye,” we actively work on dyes that are especially difficult to handle and materials that are difficult to dye and have become highly regarded for those efforts.
Imabari City is known as a city of towels. Adding colors and expressions to towels while creating the enjoyment of choosing and the pleasure of using towels by customers are our roles. As each and every person has different expressions, their hobbies and tastes differ. The perspectives of choosing an article are wide ranging, such as the price, utility, consideration of the environment, safety, and design. Also, the time cannot be bracketed by the words of diversification of needs and individualization. That is why Nishisenkoh would like to make products that can embrace the lives of people who think “to enjoy a life in the way they like” for a long time.
We have diligently walked the path for 60-odd years. Our history may still be short of expressing as a tradition. However, we believe that adding new colors based on trust and the results we have accumulated will lead to becoming a Japanese tradition and a part of the culture. To be able to have a long and close relationship with you, we will make efforts on a daily basis.